Session Information
Contribution
This paper relates to a doctoral research in sociology, which case study is Casa da Música, (House of Music) Oporto’s concert hall and cultural symbol of “Porto 2001 - European Capital of Culture”. This big cultural event was interpreted as an opportunity to make structural changes in the city, in cultural and urban perspectives.
The origin of Casa da Música intends to respond to several objectives: a) to provide a better residence to the former Orquestra Nacional do Porto b) to create an iconic equipment able to transform the image of the city and its representations and to boots cultural and architectonic tourism; c) to create a cultural institution skilled, through its educational services, to articulate and dialog with city’s cultural and educative institutions and networks; d) to revitalize the area where it is implanted. Therefore, it‘s an institution strongly related to a cultural policy and urban policy intervention. It’s undeniable that Casa da Música is a young institution that already conquered a special and unique place in Oporto’s cultural field.
So this is a project that intersect sociology of culture and urban sociology in order to understand how an institution present and integrates itself to the community, to the city, to the media, etc. Accordingly, we are interest in understanding the language of this particular institution towards its publics, in which we include all the young people that visit it.
One side of this answer leads us to the institution’s guided visit/tour service.
There are several types of visits, divided mainly into two types: regular visits to all who seek Casa da Música, which happen every day in Portuguese and in English, and the scheduled visits, specific for the group concerned. In these late ones, the architects and school students are the top groups of visitor’s list.
The visits are animated by fixed guides with very different backgrounds. Associated with exotic morphology of the House, this means that each visit is a visit, with different itineraries, contents, feelings, etc. And all of this due to the particular design of the building and the personal interaction of the visit itself.
Method
Expected Outcomes
References
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