This study forms part of the priority areas of the European digital agenda (Europe 2020 Initiative) aimed at enhancing digital literacy, skills and inclusion by promoting high participation of women in the information society. Meanwhile, the Spanish Plan for Digital Inclusion and Employability proposes to increase the presence and participation of women in the information society by means of training women who are unemployed, professionals, entrepreneurs, and women from rural areas already using digital technologies to increase their ICT skills.

Public policies for the promotion of the information society has aimed at fostering learning skills of technology and the use of social networks by women as a strategy for their social inclusion. The uses of social networks to improve health, education and leisure generate new relational contexts that influence the way women feel about themselves and their lives (Castaño, Martín & Vázquez, 2008). Therefore, this work is based on the general hypothesis that policies oriented to promote digital inclusion and the use of virtual social networks contribute to the subjective well-being of women.

Virtual social networks form a key context of opportunities for interaction and for the assumption of different social roles (Zhu, Woo, Porter & Brzezinski, 2013). Because they allows people involve themselves in stable relationships and accept social responsibilities . Having social relationships is a necessary condition and in turn, a major source of subjective well-being  (Van der Horst & Coffe, 2012). Psychological research has taken a different approach to the study of the relationship between social interactions and well-being, focusing largely on the study of perceived social support (Cohen, 2004).

This research aims to study the relationship between perceived social support and subjective well-being of rural women in virtual social networks. Specifically , social support , as a concept, can be defined as the feeling of being cared for by others and get help from them, and the feeling of being part of a social support network (Liu and Yu, 2013: 675). On the other hand , subjective being (SWB) is a broad psychological phenomenon that includes the emotional responses of individuals, satisfaction in specific areas of life and global judgments of life satisfaction (Diener et al., 1999: 277). Studies show the positive influence of perceived social support on subjective well-being (Gülaçti, 2010, Lavasani, Borhanzadeh, Afzali & Hejazi, 2011, Liu & Yu, 2013, Van der Horst & Coffe, 2012). Our study aims at confirming these relationships from a structural equation model that explains the assumptions made for each dimension of the considered concepts in the study of digital inclusión of rural women in virtual social networks, that is "perceived social support " and "subjective well-being".

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