Session Information
08 SES 05, Discourses of Evidence and Evaluation within Health Education and Health Promotion
Paper Session
Contribution
Education and educational organizations are considered as influential agents on students’ consumer skills, attitudes and practices. As such, they are confronted with diverse political and societal concerns such as the promotion of public health or sustainable consumption. Surprisingly, comprehensive analyses of these assumed and potential effects of educational organizations on the consumer socialization of youths and young adults are rare. While sociological research on consumer socialization focused predominantly on the role of family, peer relations, marketing influences and the media (Hogg 2005), educational research restricted itself largely to the field of formal education (OECD 2009). Processes of informal consumer socialization and tacit consumer learning in educational organizations have been widely neglected so far.
The paper presents results of a study that addressed this shortcoming and sought to elucidate the interrelations between the organisational culture of secondary and vocational schools and student consumer learning.
Method
Expected Outcomes
References
Fischer, D. (2010). Educational Organizations as »Cultures of Consumption«: Cultural Contexts of Consumer Learning in Schools. Presentation at the Pre-Conference of ECER 2010, Helsinki, Finland. Hogg, M. K. (Ed.) (2005). Consumer Socialization: Childhood, Children and Families. Consumer behavior I: Research and influences, Vol. 3. London: SAGE Organisation for Economic Co-operation and Development (2009). Promoting consumer education: Trends, policies and good practices. Paris: OECD
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