Description: Bearing the ageing of the work-force in mind, there seems to be an increasing need for retaining and employing more older workers in companies. So an active effort to introduce initiatives on the public and private labour market that can help to increase the occupational frequency among the group of unskilled male workers over 50 seems at present to be relevant. This research project at Roskilde University, Denmark was designed with elements of qualitative methods and a bottom-up approach because the idea was to let the voice of the older workers themselves come forward. Many discourses, policies and recommendations have had other rationales, i.e. company efficiency, state expenditure cut downs etc. The paper concludes in results about new methods of how to bring forward the voice of the older workers themselves and consequently formulate senior policies based on the experiences and motivations of workers themselves - a democratic and sustainable path to walk.