ERG SES H 10, Reflective Practice in Education
In a context of digital convergence, proliferation of information, media and increasing access to various information platforms both traditional and alternative, it is of academic relevance to know how the relationship of various social groups with information. Great importance is given to the role of the media in everyday life, but little attention is paid to analyzing how people learn to relate to the content they consume.
The subject, therefore, of this research is to know and reflect on whether the multiplication of access to different platforms has also resulted in the multiplication of competencies to order and process the information itself, to analyze and evaluate it better, although the response to this questioning transcends the analysis of this work.
In addition to the above, another purpose of this document is to question the role of university education in this regard. Young people, as active citizens of society, are a very important social group for the different business and political audiences, even emphasizing that in Mexico the youth population remains the highest part of the population pyramid between 2010 And 2015, according to INEGI. The highest percentage of people in Jalisco are those that are between the ages of 15 and 29; The average is between 25 and 27 years old (INEGI, 2015).
In this context, this work reflects from the theoretical perspective on the critical consumption of the media, also known as media literacy and analyzes the daily relationship of university students with the media. In addition to the theoretical body, the information expressed in this document it is a case of study, using the narrative analysis of college students about their media consumption, taken as units of meaning of the instrument of analysis used: their self-perception of critical and reflexive consumption, their processes of analysis and evaluation of what they consume, and their general practices of media consumption.
The study carried out to give methodological support to this document was qualitative, using the technique of narrative analysis and from the frequency of units of meaning analyzed we obtain repetitions of information that offer quantitative information that contributes significant data. The application of this narrative analysis was done with 72 students of the degrees of the School of Communication and Pedagogy of the Pan American University, in Guadalajara México between the months of May and July of 2016.
The researcher believes this data it is useful to give to the audience a glimpse of a Latin American reality and understand trends of media usage in the region. However the information explais a micro reality, it gives a lot of understanding of the media consumption and its effects on college students nowadays.
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