Equality, diversity and inclusion initiatives are a regular feature of organisational diversity strategies, yet often receive backlash (Flood et al., 2021). In some cases, this backlash can include allegations that a secret, malevolent group are using such initiatives to further their own agenda or gain power (Douglas et al., 2019). In male-dominated sectors such as Science, Technology, Engineering and Mathematics (STEM), this most often applies to gender equality initiatives, which conspiracy theories accuse of being a front for extreme feminist or Marxist ideologies. These conspiracy theories have potential to undermine organisational progress on equality and diversity issues, yet often remain unchallenged. One promising intervention against various types of misinformation, including conspiracy theories, is attitude inoculation (Lewandowsky & van der Linden, 2021). In this, strategies used to spread conspiracy theories are highlighted in order to raise awareness of them and promote critical thinking about their content. However, its effectiveness for conspiracy theories linked to equality, diversity and inclusion issues remains untested.

Here, we present two studies which aim to integrate attitude inoculation into gender equality training. The first will provide a quantitative test of the efficacy of attitude inoculation for tacking gender-based conspiracy theories, using an online experiment with STEM workers and students. The second will integrate this intervention into a game-based training framework, assessing its effectiveness using a mixed methods approach.

These findings will provide a starting point to addressing the issue of conspiracy theory beliefs about equality, diversity and inclusion policies and initiatives within organisations.

Douglas, K. M., Uscinski, J. E., Sutton, R. M., Cichocka, A., Nefes, T., Ang, C. S., & Deravi, F. (2019). Understanding conspiracy theories. Political Psychology, 40(S1), 3–35. https://doi.org/10.1111/pops.12568 Flood, M., Dragiewicz, M., & Pease, B. (2021). Resistance and backlash to gender equality. Australian Journal of Social Issues, 56(3), 393–408. https://doi.org/10.1002/ajs4.137 Lewandowsky, S., & van der Linden, S. (2021). Countering misinformation and fake news through inoculation and prebunking. European Review of Social Psychology, 32(2), 348–384. https://doi.org/10.1080/10463283.2021.1876983