Social networking  sites (SNSs) have attracted millions of users, many of whom have integrated these sites into their daily practices since their introduction (Boyd&Ellison, 2007). The use of an SNS can allow an individual to find others with similar interests and the other major use of them is to maintain pre-existing social connections (Ross et.al. 2009). As Boyd (2007) claims, SNSs have dramatically changed the underlying architecture of social interaction and information distribution due to the multiple communication channels and complex networks. In support of this view, Lewis et al (2008) confirmed the potential of SNSs as a natural research tool in social sciences regarding the rich material they provide about society and social interaction.

Facebook is one of the most trafficked and the top ranked  social networking sites on the Internet with 550 million users as of 2011(Rambe, 2012).  It  accomodates groups of different professional communities as it is a highly interactive social media platform, which allows users to share their thoughts, ideas, news and any remark that they wish to post. Park et.al (2009) asserts that  Facebook Groups is a particularly popular and useful module that allows discussion forums and threads based on common interests and activities and they further  enable messages to be easily spread through social networking, diverse political, social, and other special-interest. There is a bulk of research in various areas and previous studies state that a  rapidly growing body of research has accompanied the meteoric rise of Facebook as social scientists assess the impact of Facebook on social life (Wilson et.al, 2012). Naturally, practitioners and academics of the educational management and leadership field are also actively engaged in this interactional environment. Hence, there exists a number of groups/pages on Facebook related with and working in the field of educational management and leadership. The members consist of practitioners and academics of the field. It is thought-provoking to read and unravel the postings from these groups, which brings up crucial questions about the nature of the field in both academic and practical terms and its interconnection to politics and other social processes. Therefore, the purpose of this study is to analyze Facebook postings in educational management and leadership related groups in the network of Turkey to explore the motives of the individuals related with and working in the field of educational management and leadership. Subsequently, it aims to unfold the problems, concerns and the current state of the field as they are represented in Facebook interactions and postings. In this respect, the research questions are posed as follows:

1. What are the discursive tendencies and motives used in Facebook groups related with the field of educational management and leadership?
2. How are practitioners and academics represented  in Facebook groups related with the field of educational management and leadership?
3. What inferences can be made about the current state of the field through discourses?
4. What inferences can be made about the interconnections of the field with other social processes?

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