Universities are often accused of the insufficient link of science and studies with surroundings, requirements of employers, and unbalanced practice. Social researches of students enable to try theoretical knowledge in reality, adapt theoretical models in particular situations. It is especially topical now when pragmatic science philosophy orienting towards scientific researches of utilitarian character flows from the West to LithuaniaRegional policy is a new phenomenon in Lithuania, which is especially emphasised of late years because of the increase of economic and social differences among Lithuanian regions (districts) and significance attached to regional policy by the EU. Hopefully, specialists of economics and management will often confront with regional policy, that is why a detailed research of the regional problems and professional analysis, even of scientific type, becomes an essential part of the training of specialists of such type.1. Development Plan of the RegionIn February - September of 2003 36 lecturers of the Faculty of Social Sciences prepared a plan of the development of Šiauliai region for 2004 - 2006. A new task has become topical at once: to apply planned material and databases to studies and transform it into educational media in training Economics and Management specialists for Bachelor's and Master's degree. Material of the plan was applied in lecturing Sociology, Economics, Business Administration, and Public Administration modules for students of Bachelor study programmes. They carried out researches, analysed situations of separate districts of the region, modelled strategy of the region, and formulated plans of the region. 10 groups of students carried out sociological researches on the subject of "Vista Studio of the Preparation of the Development Plan of Šiauliai region".The majority of students enjoyed carrying sociological researches in groups. They broadened their knowledge about the facilities of the development of the region, collected a lot of theoretical an empirical material and systemized, generalized it as well as singled out the main directions of development. The main thing is that they felt visibly how the truth is being searched and grounded in social researches. 2. The possibility of further studiesIn autumn of 2003 a new specialization of Business Administration study programme - Project Management, which consists of 4 semesters of 4 credits module each, is going to begin. Students, who will choose this specialization, will go deep into preparation of projects and their management. Projects will result from the means confirmed in the plan. The lecturers of the faculty receive proposals from the companies to prepare projects under means presented in the plan. The development plan of the region becomes an important educational media not only to Sociology and Project Management modules. Many lecturers have an opportunity to take practical examples from the material of the plan and concrete problems of the region become good educational media for the analysis of optimal solutions. The plan will be issued in a book format in autumn. The lecturers of the faculty qualify for the monitoring of this plan for three years. That is, the lecturers will supplement and correct this plan and measure the results of achievements. Educational media for students and experience of the studies should develop together. This will be generalized in the textbook of strategic planning of the activity of regions and companies. Economic and social information of the Siauliai region is used by students in master or bachelor works of economic and management studies.