This paper focuses on the current problem that VET does not attract enough students. The main research question is: What model would represent the relationship between and inter-play of the elements and factors of attractiveness in ways that might help to find ways to improve the attractiveness to students in global context?The theoretical framework for this research consists of three focal theories of career choice and development that place an emphasis on both individual and contextual factors and influences. These theories are the Systems Theory of Career Development by Patton and McMahon (1999), the Social Cognitive Career Theory by Lent, Brown and Hackett (1994) and Krumboltz's Social Learning Theory of Career Development (1979). Globalization perspectives in education and global changes are reviewed among others by Istance and Packalen (2006), Short and Kim (1999) and Søgaard (2000).The researcher defines attractiveness of vocational upper secondary education and training, and the elements of attractiveness in global context. The explanatory factors are the detractors from and contributors to attractiveness.The research strategy is a constructive case study (Lukka 2000) and it uses multiple triangulation, in which both qualitative and quantitative research methodology is used. The empirical qualitative data of the two studies, in 2003 (Siikaniemi 2005) and 2006 (Siikaniemi 2006) were derived from short essays of students in vocational institutions (n=80, 2003) and focused interviews with students, career counselors, teachers, head masters, educational managers and representatives from the industry (n=13, 2003). The questionnaires were completed by students in vocational institutions, comprehensive schools and general upper secondary schools (n=640, 2003) and by questionnaires to students in vocational institutions (n=129, 2006). The research context is the Lahti Region in Southern Finland. The main product is a model of attractiveness of VET. The model of attractiveness is a prominent model for explaining and understanding the multidimensional VET in the global context. The model is composed of three sequential phases in the attraction process, four observation levels, elements and factors of attractiveness and of three functional pathways. VET has a critical role in contributing towards harmony between individual, local, national and global objectives. The structure of the model provides a construct for further scientific research. Stakeholders can use the model for decision making and also as a framework for mutual development work.Istance, D. & Packalen, P. 2005. Futures thinking in OECD/CERI - University Futures and Schooling for Tomorrow. Tulevaisuusluotain seminaari 16.9.2005. Helsinki: Elinkeinoelämän keskusliitto.Lent, R.W., Brown, S.D. & Hackett, G. 1994. Toward a Unifying Social Cognitive Theory of Career and Academic Interest, Choice and Performance. Journal of Vocational Behaviour, 45, 79-122.Lukka, K. 2000. The Key Issues of Applying the Constructive Approach to Field Research. In T. Reponen. Ed. Management Expertise for the New Millenium. In Commemoration of the 50th Anniversary of the Turku School of Economics and Business Administration. Publications of the Turku School of Economics and Business Administration, A-1:2000, 113-128.Patton, W. & McMahon, M. 1999. Career Development and Systems Theory. A New Relationship. Pacific Grove: Brooks/Cole Publishing Company.Short, J. R. & Kim, Y-H. 1999. Globalization & the City. New Jersey: Prentice Hall.Siikaniemi, L. 2005. Magnetic Metal - Toward a Model for Satisfaction of Education and Career in Vocational Upper Secondary Education and Training of Machinery and Metal Technology in the Lahti Region. Doctoral Dissertation. Tampere: Tampereen yliopisto.Siikaniemi, L. 2006. Vocational Education Meets Globalization. Manuscript.Søgaard, J. 2000. Internalisation - what are the possibilities? In J. Søgaard & N. Wollschläger. (Eds.) Internationalising vocational education and training in Europe. Prelude to an overdue debate. Thessaloniki: CEDEFOP - European Centre for the Development of Vocational Training . 28-42. The paper includes parts from the dissertation (Siikaniemi 2005) and continuing research (Siikaniemi 2006), which will be published in spring 2007 by Lahti University of Applid Sciences, Finland.