As the work of trainers and teachers is many times repetitive and structured in the daily routine, the project starts from the assumption that self-reflection is meant to raise awareness of its intimate aspects and most appropriate ways to improve it. The axiological dimension of this work is many times deeply embedded in behavioural patterns and cultural background, which makes it more difficult to reveal, while its effects in subsequent messages is nevertheless powerful. In order to help CVET teachers and trainers to become more aware of how this influences on the quality of their work, the electronic tool designed in the project includes an entire section dedicated to the values and roles dimension, structured in four subcategories: social relevance, ethics, preferences, interests. The paper presents the rationale behind the structure of the items, the most relevant results of the piloting in the countries represented in the project and conclusions and recommendations for future users of the electronic tool.