The presented Paper is devoted to the question of how to design the communication between the city government and citizens   in a way that takes the transition to social and cultural diversity into account. In this context, the way in which selected public health care services in Graz and Vienna communicate with target groups is seen as a process attempting to facilitate transformational, informal education processes by changing narratives that shape the “world” as a structure underlying the relation between world and self.

Based on current educational theories and theories of the subject as well as on the field research condcted , the project focuses on the potential of a pictorial language which meets the requirements of diversity and delineates the scope of informal education within the framework of targeted local information policy. This policy aims at communicating viable health information and can therefore be used to stimulate critical health literacy in the form of empowerment and health information appraisal which consequently leads to processes of democratising communication.

The fundamental assumption in this context is that informal educational processes with a transformational function can contribute to critical health literacy of all those involved in the communication process. 

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