This part of the session focuses on the differences between higher education institutions with respect to their strategic choices in integrating e-Learning in their educational delivery and support processes. The premises of contingency theory and environmental school of strategy formation were used to develop a contingency model that was used to define the possible relationships between the strategic choice of higher education institutions and their external and internal factors (contingencies). Results of a quantitative research (Boezerooij, 2006) showed that higher education institutions with a worldcampus strategy differ from higher education institutions with a back-to-basics strategy because they have a stronger focus on the factors "increasing access", "offering logistic flexibility" and "use of ICT for income generation". In other words: higher education institutions that prefer a worldcampus strategy, considerable enhance the flexibility in delivery of education by using e-Learning. They do so because they aim for increasing access, i.e. for attracting more students and in this way generate more income. By doing so, it is expected that these higher education institutions are better prepared to respond to an environment that is becoming increasingly more market-oriented and competitive. An environment in which it is expected that higher education institutions have to compete for students in order to generate more and diversified revenue streams to fund their primary and secondary processes. Boezerooij, P. (2006). E-Learning strategies of higher education institutions. An exploratory study in to the influence of environmental contingencies on strategic choices of higher education institutions with respect to integrating e-Learning in their educational delivery and support processes. Enschede: CHEPS