ERG SES C 09, Learning in Education
Social networking sites are generally used for communication, social interaction, networking, collaboration, and entertainment purposes (Hew 2011; Selwyn, 2009; Usluel & Atal 2013). Although there are some research results in literature that social networking sites are used for collaboration, communication and information sharing purposes in educational context, there are also results stating that this usage is limited and social networking sites are not used that much in learning-teaching processes (Lampe, Wohn, Vitak, Ellison, & Wash., 2011; Usluel & Mazman, 2009; Usluel & Atal, 2013).
It draws attention that studies on the variable of the adoption of social networking sites gain intensity due to the fact that potential of social networks in educational respect and they are widely used. These studies are based on theories and models such as “Diffusion of Innovation Theory (Rogers, 1962)”, “Theory of Planned Behavior (Ajzen, 1985)”, “Technology Acceptance Model (Davis, 1989)” and “Unified Theory of Acceptance and Use of Technology (Venkatesh, Morris, Davis & Davis, 2003)”. In parallel with the innovation in technology and its applications, it is seen that recent constructs are added to current theories and models. In this way, new models are suggested (Kwon & Wen, 2010; Lin & Lu, 2011; Nah & Saxton, 2013). However; it may be set forth that studies conducted through a complex approach are required to be performed in this respect, rather than the ones based on a single theory or model due to complex nature of social networking sites. The fact is that context, innovation and user characteristics influence user acceptance and adoption behavior (Mun, Jackson, Park & Probst, 2006). In this study, theoretical framework was established through a complex approach while analyzing the adoption process of social networking sites. According to this, adoption factors were determined as usefulness (Davis, 1989), ease of use (Davis, 1989; Rogers, 2003), social influence (Venkatesh, et al., 2003), facilitating conditions (Venkatesh et al., 2003) and community identity (Venkatesh et al., 2003). The literature review on this matter shows that usefulness (Mazman & Usluel, 2010) and social influence (Sánchez, Cortijo & Javed, 2014) are identified as the most important factors in the adoption of social networking sites. In the study by Bonero et al. (2014) on undergraduate students, social influence, effort expectancy (ease of use) and performance expectancy (perceived usefulness) were found to be statistically significant predictor of behavioral intention.
According to the Social Bakers’ report (2011), Turkey is the fourth country in the world in terms of number of Facebook users. Therefore, it can be stated that Facebook has largely accomplished its adoption process in Turkey. In this case how the possible potential of social networking sites can be utilized in educational contexts is taken as a major issue. From this point, the aim of this study in the educational context, is the comparative examination of teachers’ and students’ Facebook usage purposes and their adoption processes.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Springer Berlin Heidelberg. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340. Hew, K. F. (2011). Students’ and teachers’ use of Facebook. Computers in Human Behavior, 27(2), 662-676. Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254-263. Lampe, C., Wohn, D., Vitak, J., Ellison, N., & Wash, R. (2011). Student use of Facebook for organizing collaborative classroom activities. International Journal of Computer-Supported Collaborative Learning, 6(3), 329-347. Lin, K. Y., & Lu, H. P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152-1161. Mazman, S. G. & Usluel, Y. K. (2011). Gender differences in using social networks. The Turkish Online Journal of Educational Technology, 10 (2), 133-139. Mun, Y. Y., Jackson, J. D., Park, J. S., & Probst, J. C. (2006). Understanding information technology acceptance by individual professionals: Toward an integrative view. Information & Management, 43(3), 350-363. Nah, S., & Saxton, G. D. (2013). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, 15(2), 294-313. Rogers, E. M. (1962). Diffusion of innovations. Free Press. Sánchez, R. A., Cortijo, V., & Javed, U. (2014). Students’ Perceptions of Facebook for Academic Purposes. Computers & Education, 70, 138-149. Selwyn, N. (2009). Faceworking: exploring students' education‐related use of Facebook. Learning, Media and Technology, 34(2), 157-174. Socialbakers. (2011). Turkey is Facebook world country No. 4. [Online: http://www.socialbakers.com/blog/207-turkey-is-facebook-world-country-no-4] Access date: 01 January 2016. Usluel, Y. K. & Atal, D. (2013). Students approach to social network in educational context. The international journal of web communities, 9(2), 188-198. Usluel, Y.K., Demir, Ö. & Çınar, M. (2014). Sosyal ağların kullanım amaçları ölçeği. Eğitim Teknolojileri Araştırmaları Dergisi, 5(2). Usluel, Y. K., Kokoç, M., Sarıca, H. Ç., & Akar, S. G. M. (2016). English version of Social Networks Adoption Scale: A validation study. Telematics and Informatics, 33(2), 484-492. Usluel, Y. K. & Mazman, S. G. (2009). Sosyal ağların benimsenmesi ölçeği. Educational Sciences & Practice. 8(15). 137-157. Venkatesh, V., Morris, M. G., Davis, G. B. & Davis, F. D. (2003). User acceptance of informatıon technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.
- Search for keywords and phrases in "Text Search"
- Restrict in which part of the abstracts to search in "Where to search"
- Search for authors and in the respective field.
- For planning your conference attendance you may want to use the conference app, which will be issued some weeks before the conference
- If you are a session chair, best look up your chairing duties in the conference system (Conftool) or the app.