During the last half of the 20th Century, the sports industry has become increasingly profitable (Humphreys & Howard, 2008). As corporate wealth in general has swelled, scholars, activists, and even corporate insiders have called upon private sector firms to attend to factors beyond the financial “bottom line” (Waddock, 2008). Although sport leagues and franchises have not often been pressured to do so, most do engage in some form of philanthropy, often through charitable foundations and programs directed at schools and community-based organizations (Extejt, 2004). In sports, Corporate Social Responsibility (CSR) is based on the notion that philanthropic activities can increase fan support and revenues, thus, CSR is utilized as a set of strategies to enhance an organisation’s public relations and marketing campaigns (McGowan & Mahon, 2009). This paper will examine the purpose and orientation of philanthropic CSR activities of the sporting organizations included in the Performing Beyond Expectations study. Drawing on findings from the 4 case studies in professional and amateur sport, this paper will reflect on the motivations for, and potential implications of, the growing issue of corporate involvement within public institutions of education.