It is common to think of conflicts between majority and Roma minority in terms of cultural incompatibility. But we doubt that reasoning. The weak points of it are: uniform conception of these people as Roma and opaque relationship between culture and individual action in deterministic theories of culture. Instead of saying culture is irrelevant, we suggest we need much more precise placement of the „cultural“ and that we need such a notion of culture that would not force us to omit data that doesn't fit the usual image of Roma cultural habits. We also need a concept that would say more practically how a culture makes someone do something without resorting to obedience to universalistic norms (that means all participants have to behave or think in a certain way). We suggest the schema theory of Claudia Strauss and Naomi Quinn as useful theoretical concept in this regard. Schemata are embodied cognitive metaphorical structures that are always individual yet build on shared means, that the individual takes from others (society). Schemata are not „norms“ or „habits“. Being embodied symbolic structures they are the link between the individual and the social in terms of culturally motivated behavior.